Institute News



Published: 19/07/2021

Victoria Bitter is going green, with the Big Cold Beer to be delivered across Melbourne via electric vehicle from today.

The historic first will see Australia’s most iconic beer transported in a new Volvo FL all electric truck, the first-ever electric vehicle in the Linfox fleet. And it will be the first of many Linfox electric vehicles that deliver Victoria Bitter as electric vehicle production ramps up worldwide.

The VB truck is the first mass-produced electric truck of its size in Australia and one of over 50 Volvo FL all-electric trucks delivered globally to date.

It will deliver beer like a regular diesel truck but in a sustainable way: transporting 100,000+ cans and stubbies each week from Asahi Beverages’ distribution centre in Melbourne’s west to bottle shops and beer lovers across the city.

In another boost for sustainability, the truck will be powered entirely by 100% offset solar power drawn from Asahi Beverages’ solar farm near Mildura in northern Victoria.

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