Institute News

 

AUSSIE COACH-TOURISM ROUTE INTEREST SPIKES GLOBALLY: REPORT

Published: 13/07/2021
 
 

In its first edition on the Australian coach sector - published using www.CheckMyBus.com (CMB) data from 2019 and 2020 – while Australian-sourced searches for best travel routes often fluctuated or dropped, there was still high interest from a range of travellers worldwide, boding well for local bus tourism operators when – and if – the pandemic ends.

The research - published as the 2020 Australian Coach Transport Market Report, created by the team at CheckMyBus – compared what’s referred to as the Australian ‘user changes’ under CheckMyBus’s online ‘.com’ domain, where it found a 50.58 per cent decrease comparing 2019 and 2020 data.*

It should be noted this data derived from its .com domain, which is the main source of ‘traffic’ for Australia; this doesn’t factor in CMB’s 20 other domains, it confirms.

In addition to overall search volume, CheckMyBus examined how the user demographics were impacted in 2020.

The primary cause of this 50.58 per cent decrease was the lockdown restrictions due to Covid-19, it suggests.

"Australians faced a long period of suspended travel, which in turn decreased search volume as routes were no longer available," it reports.

"Even during times when reduced timetables were available, uncertainty also affected search volume," it adds.

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