Introducing ALMAC 2026 - Hong Kong's Strategic Role in the Asia-Pacific Supply Chain
Discover how Hong Kong continues to be a vital partner for Australia and the broader Asia-Pacific supply chain community.
Explore the advancements in Hong Kong’s logistics landscape and learn why ALMAC serves as the region's premier platform for influencing the future of supply chain leadership.
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Key Themes
- Innovation‑led transformation — AI, digital trade, smart aviation & maritime systems
- Sustainability & resilience — ESG, decarbonisation, circular logistics
- GBA integration — frictionless cross‑border flows and new manufacturing–consumption synergies
- E‑commerce & 4PL evolution — new models for Asia‑Pacific market entry
Guest Speakers
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Kara Cheung - Managing Partner KCW and Associates
Kara Cheung is a certified professional logistician with deep expertise in Asia–Pacific trade, cross‑border logistics, and omni‑channel supply chain solutions. She entered the industry after completing multiple professional qualifications and went on to earn her Master’s Degree in Logistics and Supply Chain Management from the University of Sydney in 2023 — strengthening her technical capability and strategic insight.
Driven by a passion for innovation and a willingness to take on complex challenges, Kara has built a career spanning Australia, Mainland China, and the broader APAC region. Her trilingual fluency in English, Mandarin, and Cantonese enables her to bridge international brands, retailers, and service providers with the fast‑growing Asia‑Pacific market.
After a decade of career progression in Australia, Kara relocated to Shanghai in 2009 to join a multinational logistics company. During her time in China, she developed extensive networks across the supply chain ecosystem — including leading e‑commerce marketplaces, logistics service providers, and officials across multiple Free Trade Zones.
Known for her innovative approach, hands‑on leadership, and strong project execution, Kara has delivered solutions across logistics, omni‑channel fulfilment, and cross‑border trade. Her experience positions her as a key voice on GBA integration, e‑commerce evolution, and the future of Asia‑Pacific logistics
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Steve Campbell - Founder Crosswork
Steve Campbell is widely recognised as a go‑to supply chain leader across Australia and the broader global logistics community. Known for his ability to connect people, ideas, and opportunities, Steve brings a rare blend of strategic insight, practical experience, and an instinct for “joining the dots” across complex supply chain ecosystems.
With a career spanning both startup environments and major corporates, Steve has built a reputation for thinking beyond conventional boundaries. His drive, curiosity, and trademark hustle have consistently opened doors — enabling organisations to unlock efficiencies, strengthen resilience, and accelerate growth.
Companies across multiple sectors seek Steve’s expertise to optimise operations, streamline supply chain processes, and design future‑ready logistics solutions. His work is grounded in deep industry knowledge and strengthened by a genuine passion for helping businesses navigate the evolving demands of global trade.
Supported by a strong family foundation throughout his professional journey, Steve has successfully navigated diverse industries and leadership roles. Today, he stands as a respected voice in the field — a connector, problem‑solver, and trusted advisor shaping the next era of supply chain performance.